Ever
wonder what it takes to have your face seen in the background of a commercial
for a few seconds? More than one would think. I never knew, but now I do. You
learn something new every day…
I
was called in to audition for this KFC commercial. It was going to be a 13-week
test cycle, meaning they would run the commercial in select markets with the
option of making it national should it do well.
Lesly Kahn had just posted a blog about what to do when you are stuck waiting at an
audition for an hour or more. As an actor, sitting there waiting for that long
can really drain your creativity. Her advanced class of students had varying
opinions on the matter. Some suggested leaving and coming back another day.
Well, in the commercial world, that’s not an option considering the callbacks
were the next day. Others suggested leaving for a few minutes to take a walk
outside. Which is what I chose to do, considering I had to wait two and a half
hours for my audition… So long, in fact, that they ordered us pizza. Yeah, that
happened. Oh, and we were in an “underground” casting office in a basement with
no Internet, no water fountain, barely any light… But I digress.
I
took a little walk to put more money in the meter where I parked. Twice. And
then took a third stroll down Hollywood Blvd to grab a cold Perrier (so LA of
me, I know). When I got back, it was just about time for me to go in.
They
brought in me and three other girls, who looked like some weirdly similar
version of myself, and first had us do what we had done the day before in the
initial audition - we “stood in line” and reacted to what took place around us.
(Once the commercial airs, you will see what I mean.) Then the director gets
up, walks over, thinks to himself for a minute, and says, “Is there any way we
could get 4 chairs in here and have it to where they are sitting at a booth?”
The casting director reluctantly complied, clearly worried about how behind
schedule they were.
We
did another take this way, and the director, clearly not quite getting what he
wanted, says, “Okay. Let’s see. Would anyone be willing to like shove back
their chair and duck under the table?” I immediately threw up my hand and said,
“I will!” (Thank goodness for all those improv classes, cause I “Yes, anded” it
without even thinking.) The director goes, “Great! Meredith! You do that.”
(Always a good thing when they know your name.)
So
we did another take like this, and this time I ducked under the table, peeking
my eyes out to get a glimpse of what’s happening. Apparently I have very “expressive
eyes” that worked to my advantage in this situation because he starts dying
laughing – either at how funny I was, or how brilliant his idea was, or maybe a
combination of both. Regardless, he loved it and said, “That is exactly what I
was looking for!” And… lo and behold… I booked it! And turns out they decided to go ahead and make it national! Apparently all it takes is being willing to make a complete fool of
yourself. And being available and in the moment. And having thoughts while you
are reacting. And multiple improv classes. And years of auditioning. And
finally getting the right agent who submits you for such projects. And having
the “look” they are going for… You get the picture.
Anyway,
we get to set, and I don’t do ANY of what I did in the callback. You might see
my face in the background, reacting, but nothing drastic or hilarious. But that’s
what it takes in this industry… You have to stand out. You have to go above and
beyond even what they are going to see you do should you book the job. I think
one of the biggest things in commercials is about your personality and if they want
to work with you on set, etc. But who knows? It was only my first one. I just
hope it’s not the last.
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